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Sure, it’s easy to view insurance as cold, complicated and corporate. But once you go beyond that, you realize that it provides the freedom to take risks, shielding us from the unforeseeable and offer protection during life’s inevitable pitfalls.

When AIG asked us to think about how to humanize what they do, we got excited. Because, come on, as a creative I’m intimidated by excel sheets, let alone understanding insurance. I speak in sparkles. But this was a chance to bring some sparkle to insurance.

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