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Everybody knows Kleenex. It’s an eponym for the category, like Google or Jacuzzi.

(Yes, out of all the examples I could pick from, I went with Jacuzzi)

A Kleenex is pretty straightforward. But few have ever truly ventured into analyzing and scrutinizing its majesty. That is until we had Karl do a series of content pieces to truly drive home the power of Kleenex.

The thing you didn’t know you needed until you saw it.

You’re welcome.