The Whole Enchilada…
From branding to product/package design to website and social to launch strategy and campaign, I was fortunate enough to take troop daily mushroom gummies from concept to launch. This brand came out of the idea that you should always eat your vegetables, but you shouldn’t forget to chew your mushrooms.
All the power and mushroom goodness your body deserves, all in delicious daily gummies.
Destigmatize
For too long, mushrooms have been this esoteric woo-woo subject that entities like Goop love to preach about to their exclusive communities.
With troop, the goal is to democratize mushrooms—get rid of all the ‘magic’ connotations, and help people realize that mushrooms aren’t something to be afraid of or intimidated by.
Don’t trip…
There are a good amount of powerful functional mushrooms that don’t have psilocybin (the hallucinogenic ‘trippy’ shrooms).
