The idea of innovation being a privilege is a pretty ballsy statement for a brand like Samsung to make right out the gate, but one that felt necessary for them to state in order to speak to how they are approaching inclusivity, diversity and equity …

The idea of innovation being a privilege is a pretty ballsy statement for a brand like Samsung to make right out the gate, but one that felt necessary for them to state in order to speak to how they are approaching inclusivity, diversity and equity both from a business perspective and a moral one. The task here was to create a ‘true north’ of sorts for them to navigate toward—articulating a way forward that would hold them accountable while highlighting their goal of innovation being open to everyone.